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TOPS at SPAR Wine Show plans for 2021
South Africa’s largest and most loved travelling wine show – the TOPS at SPAR Wine Show – will not be touring in 2020.
The TOPS at SPAR Wine Show - Port Elizabeth, takes place at Boardwalk Convention Centre from Thursday 30 to Saturday 1 August 2015. With 10 years of success behind us, The TOPS at SPAR Wine Show is South Africa's fastest growing wine event, designed for you. Kicking off the 2017 national tour, the TOPS at SPAR Wine Show is back in Johannesburg, and for the first time at Montecasino, to present its 12 th spectacular “pourformance” of South Africa’s most loved wines and bubbly from 25 th – 27 th May 2017. The wonderful world of wine awaits those who crave a bit of magic and plenty of adventure. The flagship Johannesburg leg of the TOPS at SPAR Wine Show has long been considered to be SA’s largest and most influential wine event. The wine show is back now running from Thursday (07 June) till Saturday (09 June) at Montecasino, Johannesburg. The show will have a new market of wine lovers, exposing them to. Launched in 2006, The TOPS at SPAR Wine Show has quickly risen to become South Africa’s favourite consumer wine event. Celebrating it’s 15-year anniversary in 2020, the show has grown consistently, becoming one of the most popular events for South African wine lovers. The Tops at Spar WINEderland Wine Show is on this weekend, Friday and Saturday, at Monte Casino. General access tickets cost R185, while couples pay R385 and a VIP Lounge entrance is R495.
“There were no guidelines to follow when the COVID-19 pandemic hit our shores however, we are confident that we have taken responsible and appropriate actions over the past two months which are in the best interests of all stakeholders. To this end, and taking many factors into consideration, we have made a difficult, but we believe timely, decision to cancel tour plans for 2020. Rather than delay the inevitable through a series of postponements and ‘hurry up and wait’ scenarios we would rather be decisive and deliberate in our actions to afford our exhibitors and stakeholders the best opportunity to plan effectively for the future,” says TOPS at SPAR Wine Show owner Andrew Douglas.
‘Necessity is the mother of invention’ means different things to different people. In the case of the TOPS at SPAR Wine Show it means being versatile and innovative within an unprecedented wine industry landscape that has developed as a result of the world-wide COVID-19 pandemic.
“This timely decision allows us to redeploy our talented team who remain committed to ensuring the conversation around wine continues despite the current C-19 limitations. Whilst plans for the 2021 tour are already underway, we will continue to deliver a range of fun and interactive entry level online wine courses in partnership with Cathy Marston – Africa’s only Stage 2 Master of Wine (MW) student – during the balance of this year. We are also curating a body of digital wine content to match the current needs of industry which should bring meaningful value to local wine producers in the months ahead as they adjust their operations.”
Continuing on with the “servicing the current needs of industry” theme, Douglas is excited to launch the inaugural TOPS at SPAR Wine Show Great BIG Wine Survey (GBWS) later this month. “We have long held the belief that South Africa’s burgeoning middle class presents the single biggest opportunity for our wine industry. Working in collaboration with the Tourism Research in Economic Environs and Society (TREES) - the tourism research entity at the North-West University, the GBWS will gain valuable insights into the habits and behaviours of our 70 000 strong database of “wine curious” past attendees in terms of how they perceive, experience, purchase and ritualise wine in their day to day lives.”
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“Given that we always prefer to position ourselves as catalysts rather than experts we have been overwhelmed with the input from major industry stakeholders into the research process including but not limited to VINPRO, WOSA, WESGRO, Platters Wine Guide and the International Wine Centre. Findings will be readily available to industry free of charge to allow us all to plan and optimise marketing efforts going forward.”
Clearly with challenges of their own and operating in the most trying of circumstances, TOPS at SPAR has reaffirmed their long-term commitment to the show until 2022.
SPAR Group Liquor Manager, Mark Robinson readily stands in support of the necessary course of action regarding the 2020 tour and pivoted strategy: “We are delighted with the versality of the TOPS at SPAR Wine Show team. From the beginning they have been inventive and extremely proactive in ensuring they continue to deliver value to the wine industry and its stakeholder base in these difficult times.”
For further information, visit the TOPS at SPAR Wine Show website.
The TOPS at SPAR Wine Show – Johannesburg takes place from 6 to 8 June at Montecasino. Taste, buy and attend wine theatres to learn more.
Some of the best work from this year’s Wine Label Design Awards convened by Winemag.co.za and sponsored by Rotolabel will be on display and you can vote for your favourite.
You can also:
- see if you have what it takes to go all the way in the South African Wine Tasting Championships
- enjoy food and wine pairings in the VIP Lounge (ticket price: R495 pp)
- learn more about the Old Vine Project
- attend led tastings as part of the #SAwineshowcase theatres
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